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Atlona Strengthens HDR Portfolio at CEDIA with New HDMI 18Gb/s Matrix Switcher
Posted: Wed Aug 30, 2017 07:26:05 AM


New 4x4 HDMI matrix switcher offers flexible support for 4K/UHD and HDR distribution between sources and destinations

SAN JOSE, Calif. August 30, 2017 – In response to escalating requests for HDR support in

residential AV systems, Atlona will launch its latest-generation HDMI matrix switcher, the ATHDR-H2H-44M,

at the upcoming CEDIA show (September 7-9, San Diego Convention Center).

Atlona will exhibit at Booth 3615.

The HDR-H2H-44M is a compact 1 RU, 4x4 HDMI matrix switcher for high dynamic range (HDR)

formats. It is HDCP 2.2 compliant and supports 4K/UHD video @ 60 Hz with 4:4:4 chroma

sampling, as well as HDMI data rates up to 18Gb/s. The HDR-H2H-44M is ideal for residential as

well as commercial applications with the latest, as well as emerging, 4K/UHD and HDR sources

and displays.

Ideal as a routing solution between HDR-capable AV sources and destinations, the HDR-H2H-

44M supports all video resolutions, audio formats, and color space formats encompassed in the

HDMI 2.0b specification. The HDR-H2H-44M can be coupled with one or more Atlona AT-HDREX-70-2PS

HDMI extenders for an HDR distribution solution that can easily support multi-room

AV systems, including those with Ultra HD Blu-ray players, streaming media players, and 4Kcapable

gaming consoles.

For residential integration flexibility, the HDR-H2H-44M includes EDID and HDCP management

features, and can send CEC control independently to each output for controlling individual

displays. A TOSLINK digital audio output is paired with each HDMI output for sending PCM or

surround sound audio to an AV receiver or soundbar. The HDR-H2H-44M can be controlled via

Ethernet, RS-232, and IR, and includes a handheld IR remote control.

“As more HDR content emerges, consumers will need adaptable and interoperable systems that

can easily distribute content from Netflix, Amazon Prime, and other services, as well as Ultra HD

Blu-ray and next-generation gaming consoles,” said Joshua Castro, product manager, Atlona.

“With that comes the need to move that content from these sources to multiple displays and

audio systems, with the ability to break-out audio only feeds. The AT-UHD-HD-44M provides

that flexibility for the consumer while giving custom installers a solution that is both easy to

install and able to support today’s demanding video requirements.”

The AT-UHD-HD-44M will begin shipping in Q4 2017, with its long-term reliability backed by

Atlona’s award-winning 10-year limited product warranty.

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